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Pre-Launch Checklist for Indie Hackers Shipping SaaS Apps

You built the thing. Before you post the launch tweet, walk this list once. It's organized so a solo founder can go top to bottom in an afternoon and know what blocks launch versus what can wait. Each item is a concrete check, not a vague "be secure."

GoForLaunch Team June 3, 2026 4 min read

Indie launches fail in boring, avoidable ways: a leaked key, an open API route, a webhook that double-charges, a layout that breaks on mobile, a missing privacy page. None of these require a security team to fix — they require going through the app deliberately before strangers do. Use this as a pre-flight checklist.

Identity and access

Most exploitable bugs live here. Get authentication and authorization onto the server and the rest gets much easier.

  • Authentication: every sensitive route verifies the session server-side, not just the UI.
  • Authorization: role and ownership checks run on the server; never trust a role or ID from the client.
  • Admin routes: /admin and internal tools are gated by a real server-side role check.
  • Test accounts: seeded demo users, default passwords, and impersonation/debug endpoints are removed before launch.

Data and database

If you use Supabase or any client-reachable database, this section is where tenant data leaks happen.

  • Supabase RLS: enabled on every user/tenant table, with policies scoped to auth.uid() or workspace membership.
  • Database permissions: no USING (true) policies; INSERT/UPDATE policies include WITH CHECK.
  • Tenant isolation: a second test account cannot read or write the first account's rows.
  • File uploads: user buckets are private, served via signed URLs, with type and size validated on upload.

Run all of these checks automatically and get a prioritized report.

See the launch readiness checklist

Secrets and configuration

  • Environment variables: secret keys live server-side only; public/VITE_/NEXT_PUBLIC_ variables contain nothing privileged.
  • Public vs private keys: publishable keys and anon keys are fine to expose; service-role and secret keys are not.
  • Git history: no live secrets ever committed; rotate anything that was.
  • Deploy config: required variables are actually set in production so auth and billing don't silently fail.

API routes and abuse prevention

  • API route exposure: ID-based routes (/api/x/[id]) are scoped by owner to prevent IDOR.
  • Rate limiting: per-IP and per-account limits on auth, signup, upload, and AI-backed endpoints, with hard usage caps.
  • Form validation: request bodies validated against a schema at the API boundary, unexpected fields rejected.
  • CORS: no wildcard origins paired with credentials.

Payments and webhooks

If money moves, this section is load-bearing. Most billing bugs come from trusting the client or the unverified webhook body.

  1. Verify the provider signature against the raw request body before processing a webhook.
  2. Derive the plan, price, and quantity from the provider — never from request data.
  3. Make webhook handlers idempotent so retries and replays can't double-grant or double-charge.

Reliability and observability

  • Error handling: failures return generic messages to users; no stack traces or SQL errors in responses.
  • Error states: every data view has loading, empty, and error states — no blank screens on failure.
  • Logging: no passwords, tokens, or full bodies in logs; personal data scrubbed from your error tracker.
  • Broken links: internal links, buttons, and routes are crawled and fixed before launch.

Discoverability and technical SEO

You want both search engines and AI assistants to understand the product. Give them clean, crawlable structure.

  • robots.txt allows crawling and points to your sitemap.
  • sitemap.xml lists your real public pages.
  • Each page has a unique title, description, and canonical URL, plus OpenGraph tags.
  • Semantic HTML with exactly one H1 per page and a sensible H2/H3 structure.

Privacy, analytics and the human layer

  • Mobile responsiveness: core flows tested on a real phone viewport.
  • Analytics/privacy: a privacy page, honest cookie/consent handling, and GDPR basics for the data you collect.
  • Security contact: a way for someone to report an issue responsibly.
  • Backups and a recovery plan: you know how to restore data if something goes wrong.

This is a long list, but it's finite and mostly mechanical. The fastest way through it is to automate the repeatable parts — secrets, RLS, IDOR, rate limits, webhook verification, technical-SEO basics — and reserve your attention for the judgment calls about your specific product.

Get a founder-readable pre-launch report that flags blockers first.

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Frequently asked questions

What should an indie hacker check before launching a SaaS app?

Start with identity and access (server-side auth and authorization, gated admin routes, removed test accounts), then data (Supabase RLS and tenant isolation), secrets (no privileged keys in the client or git history), payments (verified, idempotent webhooks), and finally reliability and technical SEO. Identity, data, secrets and payments are usually launch blockers.

How long does a pre-launch review take?

A solo founder can work through this checklist in an afternoon, especially if the repeatable checks — secrets, RLS, IDOR, rate limits, webhook verification, robots/sitemap — are automated. The judgment-heavy parts specific to your product are what deserve your manual attention.

Which items are true launch blockers?

Anything in identity and access, data and database, secrets, and payments. Those can leak customer data, lose money, or hand over admin access. SEO, error states and the human layer matter but can usually be tightened shortly after launch.

Can GoForLaunch run this checklist for me?

Yes. GoForLaunch automates the repeatable parts of this list — auth, RLS, secrets, API exposure, rate limits, payments, validation and launch-readiness basics — and returns a prioritized, founder-readable report. It helps identify launch blockers and reduce risk, but it complements rather than replaces your own review.

Keep reading

Bolt Launch Readiness Checklist Vibe Coding Security Risks Launch readiness checklist
Pre-Launch Checklist for Indie Hackers | GoForLaunch